As a company that manages quality brands in the world and focuses on health, beauty and lifestyle, ABM held the 2019 Spring Brand Strategy Conference in Sydney today and launched the “Experience the World” Campaign. As the first heavyweight conference held in 2019, it brought a dozen brand representatives and three hundred quality lifestyle bloggers together to discuss how to select quality goods and live the quality lifestyle.
At the conference, ABM also launched nearly 40 new products from partner brands such as Vida Glow, Minenssey and Lovekins. Meanwhile, ABM launched its “Experience the World” Campaign which means it is venturing beyond Australia and New Zealand and towards the whole world, offering quality goods and delivering the quality life to consumers across the globe.
Launching of ABM “Experience the World” Campaign
Consumption upgrade contributes globalization of new retail, ABM is your one-stop shop for quality goods around the world
As Chinese residents see an increase in their income and a huge change in their consumption pattern and perspectives, Chinese consumers are open to more and more foreign brands. Consumption upgrade has become a new trend and hot topic. As a company that manages quality brands from all over the world and focuses on the health, beauty and lifestyle industries, ABM works with current trends in consumption upgrade and the globalization of new retailing by launching its Danchuang APP, an exclusive distribution platform to share quality lifestyle and goods worldwide, in 2016. ABM pools global brands resources and gains exclusive distribution rights from brands. In so doing, ABM seeks to make brands reach end consumers in a more efficient and extensive way.
Ms. Livia WANG, ABM’s CEO and co-founder in Australia & New Zealand, sharing brand concept
“Based on thorough observation on the globalization of new retailing, ABM will abide by high standards and principles when selecting quality goods and managing omni-channel operations to make more global brands accessible to Chinese consumers and to share a quality lifestyle worldwide”, she said, “with the guidance and support of ABM, our distributors bring numerous goods across the world to consumers through education of brands and products, and product trials and testings.”
2019 “Experience the World” Campaign Launch
At the Sydney conference, in addition to annoucing new brands and products, ABM also announced another exciting news that it would launch the ABM “Experience the World” Campaign in 2019. Ms. Livia WANG elaborated the purpose of this campaign which is to educate the general public on quality brands through in-depth brand exploration and deeper involvement of consumers.
Health product display of ABM’s partner brands
Beauty makeup display of ABM’s partner brands
Lifestyle product display of ABM’s partner brands
ABM will cooperate with its agent brands to hold over 50 fieldtrips for in-depth brand exploration in 2019. ABM will get involved in production processes from raw material collection to processing of products at Mudgee winery and Melrose’s factory. In addition to these fieldtrips, ABM will also invite global brands to China to bring their brands to Chinese consumers in a series of conferences. At that time, numerous Chinese consumers will have opportunities to share and exchange their understanding and experiences on high-quality products in a meet-and-greet.
In addition, ABM will deliver more knowledge on health and beauty, and lifestyle to people around the world in many brand campaigns. The 2019 ABM “Experience the World” Campaign will start with distributors in Sydney and other cities across Australia and New Zealand, and will explore high-quality local goods in around 20 cities across 5 countries including Spain, Singapore and China. Through this campaign, ABM will share quality goods and lifestyle in those cities with consumers all over the world.
Focusing on a healthy, beautiful and high-quality lifestyle and bringing quality products and life to consumers around the world are both the main mission and responsibility of ABM and the initial aspiration of every ABMer. In 2019, ABM will continue to expand its presence throughout the world and work to help more high-quality brands across the world enter the Chinese market and even into all corners of the word by strengthening the connection and communication between international brands and overseas Chinese consumers.