Early adoption of livestreaming for Danone’s Aptamil Australia product launch proves hugely successful

06/09/2020

While using livestreaming to engage and sell to consumers and other stakeholders is well established in markets like the US and China, it is now starting to take off in Australia as an exciting new sales channel.

One of its earliest adopters is Access Corporate in launching Danone’s Aptamil latest range product via livestreaming, which attracted 62,000 viewers instantly. This is the first time Aptamil adopts this innovative model in product launch.

This remarkable success was due to the strategic insights and flawless execution by Access Corporate Group. The company not only created the livestreaming event, it also complemented the activity with a series of interactive online product training sessions and consumer forums to feature the product’s key benefits.

The team at Access Corporate Group is thrilled with the results from the launch and is already planning to introduce more brands to this innovative way of reaching consumers in meaningful ways during the various travel restrictions currently in place around the world.